Isn’t it ironic that information about healthy living is in such abundance yet people are more confused than ever? In excess of 80% of today’s healthcare costs are spent treating chronic diseases like diabetes, hypertension, high cholesterol, heart disease, cancer, and obesity. This is a function of our modern society, characterized by Overnutrition, Under-activity, Circadian rhythm disruption, and a Hectic and stressful lifestyle—or OUCH—unlike any we’ve seen before. In OUCH! The Pain of Modern Civilization, authors Dr. Ajay Issar and Alka Issar offer a four-factor model of chronic disease that not only links these behaviours with their physical consequences, but explains in detail the means of assailing them. Here is a practical, personalized approach aimed at health promotion and shared compellingly by way of case studies, recipes, and advice for exercise and creating structure in your day. This book clarifies common myths about chronic disease and extends tools readers can employ in their own war against OUCH. OUCH! The Pain of Modern Civilization is unique for its consideration of the person as a whole and its prescription of timeless and proven solutions for optimal health. This book is for anyone who cares about their well-being, including individuals who are already suffering from a chronic disease and those who are keen to avoid them.